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Privacy and analytics are conflicting statements. Therefore, it is important to maintain a strict balance between the two and ensure data is never collected more than absolutely necessary as a core principle. To understand our approach, we broke down how we collect data and what we collect in the following documents.

Metrics

What we collect and what we don’t.

Unique Visitors

How we determine unique visitors without using cookies or IPs.

Location

Understanding user location without relying on IP addresses.

Bounce Rate

Defining what bounce rate is and how it is calculated.